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Resources & Guidelines

In order to protect Doane’s brand position and identity, the Office of Strategic Marketing has provided the following resources, standards, and guidelines for your reference to maintain a consistent brand through visual branding standards.

Brand Guidelines

Visual Identity System (Visual Style Guide)

Included are basic guidelines for the use of the Doane Brand, as well as specific directions for official logos, typefaces, colors, etc.

Style Guide (Written Style Guide)

This addresses the editorial style for Doane University.

Social Media Guidelines

Social Media is a fast-growing form of online communication through which users create communities to share information, ideas, photos, videos and more. Doane has created specific guidelines the community is expected to follow when using Doane sponsored social media accounts and as it’s users.

Brand Resources

PowerPoint Templates

These PowerPoint templates allow faculty, staff, and students to create presentations based off of Doane's Branding Standards. 
Both standard (4:3) and widescreen (16:9) templates are available for download. 

Email Signatures

Please use the following email signatures for your email address ensure the University is referenced correctly, and presents a unified and professional appearance across our communication channels. These signatures are recommended for all faculty and staff.

We Build Leaders

At Doane University WE BUILD LEADERS for success in life, communities and chosen professions through...

L = Learning     Developing life-long learners who prioritize communication and inquiry.
E = Equity        Valuing equity, striving to eliminate disparities and promoting accessibility.
A = Advocacy   Empowering individuals to positively advocate for themselves and others.
D = Diversity    Embracing and supporting diversity in all its forms through an intersectional lens.
E = Ethics         Teaching and celebrating ethical decision making grounded in integrity.
R = Resilience  Providing the tools to persevere through adversity.
S = Service       Cultivating empathy and compassion through ongoing acts of service.

Download and use a WE BUILD LEADERS THROUGH graphic below in communication pieces; showcasing how your information relates to building leaders.


Our Time to Lead Graphics

Download an Our Time to Lead graphic below.
Our Time to Lead - Full
Our Time to Lead - Student
Our Time to Lead - Community
Our Time to Lead - Financial
Our Time to Lead - Technology
Our Time to Lead - Partnerships
Our Time to Lead - Academic

Digital Media Library

Please use the following digital media library when in need of high-quality branded images for official Doane-related Communications. This Google Drive is available only to those with a current email address.

Doane Photoshelter Image Repository

PhotoShelter is the home of all images created by the Office of Strategic Marketing. These include images of campus, employee headshots, event photography and images used to promote programs, organizations, athletics and fine arts.

We’re in the process of adding and organizing files, so if you’re looking for something specific and can’t find it in existing files, please continue to reach out to us with those requests. Some files may also be restricted to certain users or departments for download. If you see something you want to use but don’t have that access, let us know.